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HSBC Private Bank has been supporting design since 2006 when it became principal sponsor of Design Miami/ Basel. In 2009 the Bank decided to strengthen its commitment to design and launched The HSBC Connection Collection, a private collection of limited edition design. The HSBC Connection Collection was launched in 2009 with Rockshelves and Rocksplit by Arik Levy, and then followed in 2010 by Lianes by Ronan & Erwan Bouroullec, and Vermiculated Ashlar Bench by Max Lamb.
In June 2011, HSBC Private Bank will unveil the fourth Connection Collection at Design Miami/ Basel. Designed by famous Dutch artist Hella Jongerius, the Connection Collection IV is already triggering curiosity and excitement among design aficionados.
"Our partnership with Design Miami/ Basel connects us to the world’s most influential contemporary design. Opening doors is central to our business and we recognise that our clients are increasingly interested in high-end, limited edition design. From idea to realisation and from appreciation to investment, the Design Miami/ Basel events provide access to the full spectrum of the design experience.
"Like HSBC Private Bank, Design Miami/ Basel is motivated by the desire to seek fresh new perspectives from across the globe and we look forward to the event in June."
Tony Joyce
Global Head of Marketing, HSBC Private Bank
Design Miami/Basel will take place in Basel, Switzerland, from Monday 13 to to Saturday 18 June 2011.
For further information about HSBC Private Bank's partnership with Design Miami/, please contact us at design.miami@hsbcpb.com.
For more information on Design Miami/Basel 2011, please visit http://www.designmiami.com/
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